His Kids Company was founded with the mission to spread God's Word through faith-based products for children, including apparel, silicone placemats, and coloring mats. The company began in 2016, initially as Elora Inspired, after the founder's life transformation through Christ. His Kids Company designs all their products to feature scripture and inspire conversations about faith. Through these products, the brand hopes to share the message of God’s love, impacting kids' lives and nurturing their spiritual growth.